Lost in Translation: How to Manage Multiple Stakeholders and Communicate Research Effectively

Lost in Translation: How to Manage Multiple Stakeholders and Communicate Research Effectively



2018 Online KT Conference
Presenter: Mark Bayer, Bayer Strategic Consulting

Strategic, intentional involvement of stakeholders represents a vital activity within the research enterprise. However, the varied interests, perspectives, and degrees of influence of entities and individuals touched by research can create a challenging landscape that is difficult to navigate.

What are the critical success factors for effectively communicating and interacting with key stakeholders? What pitfalls should be avoided? How can select stakeholders be enlisted to combat misperceptions that could undermine support for research? In this interactive presentation with Q&A, audience members will learn proven and actionable stakeholder management techniques, including how to segment stakeholders into similar categories, surface interests of each segment, and develop suitable, productive engagement approaches.

Q&A moderated by Kathleen Murphy, with reactors:

John Kramer, Institute for Community Inclusion at University of Massachusetts Boston
Deb Rose, Knowledge Translation Committee of the APTA Academy of Pediatric Physical Therapy
Sandra Finestone, The Association of Cancer Patient Educators

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