Lululemon Athletica is scheduled to report earnings after Wednesday’s close. Lululemon’s stock hit a record high of $179.50/share in 2019. The stock is prone to big moves after reporting earnings and can easily gap up if the numbers are strong. Conversely, if the numbers disappoint, the stock can easily gap down. To help you prepare, here is what the Street is expecting:
Lululemon is expected to earn $0.71/share on $757.03 million in revenue. Meanwhile, the so-called Whisper number is $0.77. The Whisper number is the Street’s unofficial view on earnings.
Company Profile & Various Businesses:
Here is a brief company profile courtesy of Thomson Reuters Eikon:
Lululemon Athletica inc., incorporated on November 21, 2005, is a designer, distributor and retailer of athletic apparel. The Company operates through two segments: Company-operated stores and Direct to consumer. The Company is also engaged in the sale from outlets, showrooms, sales from temporary locations, sales to wholesale accounts, warehouse sales, and license and supply arrangements. As of January 29, 2017, the Company had operated 406 stores located in the United States, Canada, Australia, the United Kingdom, New Zealand, China, Hong Kong, Singapore, South Korea, Germany, Puerto Rico and Switzerland. Its direct to consumer segment generates revenue from its lululemon and ivivva e-commerce Websites, www.lululemon.com and www.ivivva.com, and other country and region specific Websites. The Company operates and distributes finished products from its owned or leased distribution facilities in the United States, Canada and Australia. The Company owns its distribution center in Columbus, Ohio, and leases its other distribution facilities.
The Company competes with Adidas, ASICS, Li Ning, Nike, Puma, V.F. Corporation, Under Armour, and other apparel companies.
Pay Attention To How The Stock Reacts To The News:
From where I sit, the most important trait I look for during earnings season is how the market and a specific company reacts to the news. Remember, always keep your losses small and never argue with the tape.